Sandra Reichl and Karin Novozamsky share many years of work experience in leading creative advertising agencies in Austria and Germany. From traditional advertising, Sandra Reichl pursued a postgraduate education in the more digital and strategic field in Stockholm and then worked as a freelance Strategist and Creative Director in New York and Berlin. After 12 years in advertising Karin worked as a freelancer, consultant, and marketing manager both domestically and internationally. Concurrently, she taught marketing at universities and colleges for 10 years. After they met in 2019 they founded Apt - A passion thing Branding & Design Agency in 2022 and now lead a team of experts to create outstanding solutions.